JACKSON — “This is not it.”
Eugenio Bautista uttered that now all-too-common realization after rolling to a stop Tuesday morning along Stateline Road.
En route with his family from Yosemite National Park, the roadtripper from Chicago had slept in Idaho Falls on Monday night. Awakening, he punched “Yellowstone National Park” into his Apple Maps app, tapped the first result that appeared and hit the road. Shortly thereafter, he ended up outside Driggs, Idaho, instead. With bison and geysers nowhere in sight, even some remarkable westslope Teton views didn’t ease the disappointment.
“I’m frustrated,” Bautista said. “We got up early this morning so we could get in there early, and now we’ve wasted like two hours.”
Devils Lake, North Dakota, residents Matt Britsch and Jack Thornby were at the same place at the same time, also drawn to residential Teton County, Idaho, by technology. They had been even more inconvenienced by Apple’s error. Tuesday was one of the recent high school graduates’ designated “Yellowstone days,” and they’d laid their heads at the KOA Campground in Dubois. But while back on the road, their friend Siri told them to keep on rolling down the highway rather than turning off at Moran. Some 70 miles and a trip over Teton Pass later, they were under rainy skies along Stateline Road — with another 90 miles to go to West Yellowstone.
“What the heck?” Thornby said.
Britsch, his University of North Dakota-bound buddy, had some choice words for the tech giant whose faulty mapping service had stole several hours of their day.
“This is how you treat customers who depend on [Apple] maps for getting to one of the largest and most visited national parks?” he said. “Yikes. That’s bad.”
Bautista, Britsch and Thornby’s saga plays out every day — repeatedly.
Broken Arrow Road resident Suzanne Arden said that mornings are typically high time for the misdirected masses.
About 20 vehicles per day, her neighbors guess, end up diverted to the sprawled-out residential area along the Wyoming-Idaho border.
“We really want to get the word out,” Arden said last week. “Yellowstone is not in Driggs.”
“Hundreds of people are going to Yellowstone,” she said, “and finding out it’s a mailbox.”
Al Bregy, her neighbor, explained how the error keeps happening. People input Yellowstone National Park into the Apple Maps and up come two emblems: a green pine tree that goes to the promise land of the world’s first national park and a misleading red pin. Confusingly, the text of the park’s address says Yellowstone is in Alta.
“What people do, because of every other situation, is they go to the red pin,” Bregy said. “Have you tried it? It’ll blow you away.”
More sympathetic than annoyed with the uninvited guests, residents have tried to make the best of it. Carol Gregory, Bregy’s wife, playfully painted some rocks at their street entrance yellow. A printout posted up helps hapless tourists come to terms with their mishap.
“Google maps is correct,” the sign reads. “We are trying desperately to get Apple Maps to correct this huge mistake.”
Gregory is troubleshooting the error with Apple to save hundreds of people hours of time and needless consumption of gas, though her outreach to date has been frustrating and fruitless. On Monday afternoon, Gregory was on the phone with an Apple customer service rep named Vivian while journalists were within earshot (a News&Guide call to Apple’s media line on Tuesday afternoon was not returned as of press time).
“I just hope this doesn’t take all summer long,” Gregory told the customer service rep. “I really want them to jump on this. If they know it’s a problem, why can’t they just put in the keystrokes to change it?”
Vivian at Apple empathized.
“I completely get where you’re coming from,” she said. “That’s something I definitely would want to get taken care of.
‘I looked it up myself. If I was going to Yellowstone, I wouldn’t want to show up at your doorstep. I would want to get to Yellowstone.”
But it was Driggs, not Yellowstone, that greeted Kanab, Utah, residents Carol and Dan Trimble at 10 a.m. Tuesday. They’d spent the night in Jackson on Monday, an hour or so drive from the South Gate, before clicking on the misguided red pin.
It wasn’t their first go with Apple Map’s trusty imprecision.
“We used to live in the Middle East in Abu Dhabi — same phones, same app — and we were going to a desert hotel,” Dan Trimble said. “The same app sent us to this dirt road into the middle of the, you know, Arabian Desert. The farther you got the worse it got, and we hit other people who were stuck in the sand.”
Comparatively, the unneeded drive over Teton Pass and up Teton Valley was not bad.
“They’re both beautiful,” Carol Trimble said of Driggs and Yellowstone. “This is really pretty.”
Still, Dan Trimble jokingly wanted a carrot or two from Cupertino, California’s $1.6 trillion homegrown business to make up for the trouble.
“They owe us for gas, time and two bottles of red,” he said.